In case you didn't know, October is Breast Cancer Awareness month. Ok, let's be honest...how could you not know?!
Being a PR/Marketing girl, I pay attention to this stuff more than most people, but I must say, I am just amazed with the publicity BCA gets. On almost anything you see, you will see it's pink version this month.
From the entire NFL to almost any item at the grocery store to the intriguing viral campaign on Facebook ( "I like it on the bar...") you cannot miss this campaign. I am pretty sure they are meeting their awareness objectives and doing a darn good job at it.
Nice work, BCA marketers. I am sure your hard work will pay off one day when we find the cure for this awful disease.
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